History

Eventful and varied - the history of AUDI AG

The history of AUDI AG extends back to the 19th century. Find out more about the great personalities from the company’s 100-plus years of history. Learn about the fascinating evolution of the various models and major milestones in the fields of car manufacturing, motorcycle, engine production and motor racing.

History Tradition 04/06/2020

Why does the Audi logo have four rings?

The four rings are the Audi trademark. We explain how the logo came to be, what it means, and how it continues to develop, even today.

History Tradition 11/08/2019

Audi lighting – the evolution

How did the use of electric light develop? From the first electrically lit world’s fair in 1878 to the Audi e-tron Sportback concept that uses lighting to communicate with its environment.

History Tradition 10/20/2023

‘90s Cult Car: 25 Years of the Audi A4

25 years ago, the first Audi A4 took to the streets and quickly became a best-seller. Read here how this model became a cult car and freed Audi from its outdated image.

History Tradition

1899: Founding

August Horch founded his first automobile company, August Horch & Cie, in Cologne in 1899. Shortly after that, in 1909, he set up a new automobile company in Zwickau, which has been operating under the name Audiwerke AG, Zwickau since 1910. This marked the birth of the modern company’s name.

History Tradition

1932: Four rings – four brands

Four interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG. Here are brief details of the roots of today’s AUDI AG.

History Tradition

1945: End and recommencement

In 1945, after the war had ended, Auto Union AG's premises were located in the zone occupied by the Soviet forces, who expropriated its assets, dismantled the plant and had the company removed from the Commercial Register of the city of Chemnitz in 1948. 1949/1950, the Auto Union GmbH was founded in Ingolstadt newly.

History Tradition

1971: Vorsprung durch Technik

Focused on the NSU Ro 80, a car that was far ahead of its time, a new advertising slogan was introduced in 1971, which has since become the key message underlining the expertise of the company: “Vorsprung durch Technik” [“Advancement through Technology”].

Auto Union Type C, Audi Sport quattro S1, Audi R8

Motorsport history

Racing history

Audi positions itself as the sportiest supplier in the premium sector, and for this it has the perfect basis: motorsport. Sportiness and pioneering technology lay the foundations for success.

Management

Locations of the Audi Group

Business Areas

Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.

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History

Eventful and varied - the history of AUDI AG

Why does the Audi logo have four rings?

Audi lighting – the evolution

‘90s Cult Car: 25 Years of the Audi A4

1899: Founding

1932: Four rings – four brands

1945: End and recommencement

1971: Vorsprung durch Technik

Racing history

Learn more about the company

Management

Locations of the Audi Group

Business Areas

Audi worldwide

The international Audi website

Audi of America: models, products and services

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